pc financial
esso partnership
After a few long, locked-down years, Canadians were itching to get out in any way they could. There was memories to be made and the open road was calling. PC Financial wanted to help Canadians get out and explore their own backyards by highlighting our partnership with Esso/Mobil. Leveraging a bit of nostalgia and a whole lot of anticipation working we showed people the way.
in this project:
online ads + video
social
in-store signage
email
creative direction