
strongbow
new flavour launch
After years as second banana in beer-centric Canada, change was brewing: cider was finally getting shine, in all its sparkling glory. Thanks to a refreshed look and the launch of new flavours including 'Elderflower', 'Ginger', and the slightly sweeter 'Gold', established stalwart Strongbow found itself ripe for the picking
– just in time for patio season.
in this project:
out of home
transit
online ads + video
in-store + point of sale
social