air miles
flight-a-day giveaway contest
It's early 2020. Mired in holiday hangovers and staring down the harsh realities of gelid winter weather, millions of Canadians are dreaming of a balmy beach getaway. So we offered an opportunity for escape and gave a country hope.
Of course, the country would be in lockdown less than 3 months later and nearly all air traffic would cease entirely, but it's the thought that counts!
in this project:
online video
online + mobile ads
in-store signage
email
social
website
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