air miles
25th anniversary mega miles

2017 was a year of celebration for Canadians – not only was it the nation's 150th birthday, it also marked 25 years of Air Miles! We set the tone for a year of festivities befitting of the occasion by reviving fan-favourite national promotion, Mega Miles. Launching the date of the Program's founding a quarter century prior, it kicked off 12 months of anniversary revelry.

 

in this project:

  • website

  • in-store signage

  • online ads

  • email

  • direct mail

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Air Miles – “It’s Been a Year” Event

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Air Miles – Flight-A-Day Giveaway Contest