air miles
“it’s been a year” event

After a tumultuous, trying 2020, Canadians were looking for any kind of break they could get. Air Miles took this as an opportunity to give back in the only way we knew how: surprise, delight, and rewards. Launching alongside one of our cornerstone yearly national promotions, Shop the Block, we gave Canadians some relief in time for the holiday season and a way to use Miles while stuck at home.